evolv and Sender Films Release Origins Film Series
Footwear manufacturer evolv Sports and Sender Films released the first in a new series of short films called Origins. The concept captures the stories and characters of history with the top climbers of today. April 9, 2010 (Buena Park, CA)
The first Origins episode is based in Joshua Tree, features Chris Lindner and Kurt Smith and focuses on an unrepeated route of Smith’s. The Dunce Cap rock in the heart of Joshua Tree, a familiar sight to climbers and visitors alike, is the focus of this collaboration.
“I am a buff of climbing history, and love that our sport has so many characters from different generations who have left their mark on cliff faces around the world,” says Peter Mortimer of Sender Films. Origins is a chance to celebrate climbing’s lineage and bring obscure or forgotten climbs from the past to today’s climbers.”
To view the first episode, visit Sender Films, evolv’s website, or YouTube. Origins will also be on the 2010 Reel Rock Film Tour.
“Future episodes of Origins will take viewers across the globe with climbings icons from the past decades and its stars of today,” adds Mortimer. “From alpine peaks to overhanging boulders, we are planning shoots for the upcoming months. We expect to film two to three Origins episodes per year, tying at least one of them in with the annual REEL ROCK Film Tour.” Episode Two is scheduled to release later this year and will feature Peter Croft and Lisa Rands.
“Working with evolv is great because their crew has a passion for climbing, and a strong respect for climbers, past and present,” Mortimer continued. “I see the evolv guys as big community advocates who are more interested in telling great stories through the Origins series than in promoting their shoes. They are also a fun, cool crew who are enthusiastic about every shoot, and being there on the ground informing this series.
Origins is presented by evolv Sports, sponsored by Mountain Gear and produced by Sender Films.